​Wildly Successful​

November 15, 2025

No. 4: Letters from Nermin

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1. Ask Nermin

Questions from the No. 22 Community (my lifetime advice community for lawyers)

Question:

I'm an estate planning attorney and I always feel like I "should" be on social media. This is the first time I'm thinking about doing social media and I'm not sure what direction I should go in. Where should I start?

Nermin's Answer:

Because you are an estate planning attorney whose client base is 70% business owners, I highly recommend starting with LinkedIn.

If you are going to do LinkedIn, please don't be boring. Don't make posts about updates on law, don't talk about your firm, and don't be negative.

I talk about this a lot in my ebook "Lawyers Don't Say This" (sale on this coming next week) but if you're going to post, make it something that your partner/best friend would want to read.

Examples:

• My client's daughter and grand kids moved into my clients home after he lost his battle with cancer.
• "I don't need a Will. I'm only 25." This is what my client, a software engineer at Google told me.

There's certain formats you need to write in if you want people to read what you post. Remember, if you post, make it something people want to reach out to you for, remember you for.

This is usually where most lawyers stop. They don't want to write in these formats, they feel they're not creative enough, they'd rather hire someone else to do this for them, etc. Don't do that. Carry this through to the finish line, treat it like a client's estate plan.

Decision:

Post on LinkedIn, 2x a week to start, and write using proven LinkedIn post formats. It works, trust me.

Why:​
Your clients are probably on LinkedIn and their advisors (accountants, financial planners, etc) are also on LinkedIn. Don't sleep on it.

Do Next:

1. Write 5 posts in this format.
2. Share them with me.
3. Review my feedback.
4. Edit.
5. Post and schedule those 5 posts, 2 per week.

Deadline:​
A week. Don't take longer than that, otherwise you'll end up trying to be perfect and not do it at all.

Proof:​
Post it in the channel #wins when you're done.

2. The Playbook

Strategy bits + easy action

Big Law firms are increasing their rates by 7 to 9%. If an associate was billed out at $900/hour that's now going to be $963/hour on the low end.

Some of you are still charging what you did in 2023 because you're scared of losing clients. And Big Law is increasing rates at almost double digits despite it being a bad market, despite inflation, despite high interest rates.

Why haven't you increased your rates yet?

3. In the Margins

Unfiltered thoughts that are sometimes unhinged.

I've said this before and I'll say it again: if you're in any of the following practice areas, being on social media (IG, YouTube, Facebook, Tiktok) is the bare minimum. It is essential for your practice if you want to acquire new clients and you want to be profitable.

• Immigration (especially family)
• Family law (especially contested divorces)
• Criminal Defense (especially traffic court)

You're in a high volume practice area. To make $1 million, you need at least 100 new clients if your clients pay you $10,000 on average.

100 new clients from PPC? That's going to cost a fortune.

100 new clients from referrals? Yeah, right.

100 new clients from SEO? Dream on.

If you're in one of these practice areas, but you're not on social media, 2026 may be your year to give it a go, especially if you want to make $1 million+ in revenue.

4. Final Episode of the Podcast

I'm a touch emotional as I type this, but today I released the final episode of the Wildly Successful Law Firm Podcast. Since 2021, I've published 140 episodes about how to grow your law firm.

Only 4.78% of all podcasts make it to more than 100 episodes. I'm honored to be in that top 5% and it's also time for a new chapter.

Now, most people think I'm sick or dying or not consulting anymore and that's why I'm stopping. None of this is true (actually, we're all dying, but that's a different conversation).

On November 21, I'll be moving the podcast to paid access only. Before then, please go listen to these episodes while they're free:

1) Final Episode​

2) What Lawyers Get Wrong about Going Solo​

Thanks for letting me help you build something better. Now go make it real.

PS: The 2026 Growth Bundle:

The Lawyers Annual Planner + 5 Minute Case Manager + 3 Question Lawyers Gratitude Journal is on sale now! All 3 products are physical (a spiral notebook you can carry with you) and will start shipping in December. This was a labor of love. Please get your orders in while it's on sale now: https://buy.stripe.com/eVq14n9BzelIaRYfSu0oM0Y​

Nermin | Wildly Successful by choice, not chance Nermin@wearews.com